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Digital Business Applications - Social Media

10/24/2012

 
Learning in Mackenzie Hyer's Digital Business Applications course - a new course in the 2012-2013 school year - looks a bit different than other classrooms at Alta High School.  Students are getting a first hand look at just what it means to use digital technologies, specifically an iPad,  in a business environment.   "The business world is progressively more reliant on digital technologies and this new course is giving students valuable experience using a wide range of technologies, " states Mrs.Hyer while reading from the USOE, Core Curriculum.  "The Digital Business Applications course is designed to prepare students with the knowledge and skills to be an asset to the collaborative, global, and innovative business world of today and tomorrow."
A few of the goals for the course include:
  • Use cloud computing
  • Social networking as a business tool
  • Use online calendar sharing
  • Use online drawing tool to create and share business information
  • eBooks in education and from a business perspective
  • Video creation, podcasting, and speech/voice recognition technologies

To get started Mrs. Hyer worked with her Ed Tech Specialist to identify over 100 iPad applications that would enhance the learning of the students in this course.  Each of the iPad applications was organized into a content specific folder to enable ease of use with students.   A few of the folders and applications include:
  • Audio: Dragon Dictation, Audio Memos, Mic Pro, and Google Translate.
  • Business: Boomberg Anywhere, Stock Market, What's Working Around the World, Jobs Q & A
  • Documents: Dropbox, Evernote, Paper (53), Genius Scan, Office2
  • eBooks: iBooks, Kindle Books, Overdrive
  • Internet/News: Bing, CNN, Dragon Go!, Cha-Cha
  • Photography: Instagram, Photoshop Express, Pic Collage
  • Social Networking: Facebook, Twitter, Jabber, Skype
  • Travel: MapQuest, Currency+, Weather+, Trip Advisor, Kayak
  • Video: Ted, Kahn, iTunesU

After all iPads were formatted to be identical, students were assigned a specific iPad, and after a brief wifi issue (which the Information Technology Department responded to immediately - thanks IT!), students went to work.  

In collaborative groups they begin creating their business.  They choose a specific market, created a product, formed a company and began social networking to promote their business.  Facebook pages have been created, email accounts are used daily to communicate between team mates and Mrs. Hyer, tweets are flying, video podcasts have been created and most important, students are involved in real world learning....and loving it!

Posted by Rachel Murphy



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